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Are You Winning or Losing In Google?When tracking how well you're doing against competitors in Google are you winning, losing or just holding your own? Don't know? Doesn't surprise me. Most have no clue if they're winning the Google rankings battle much less the war. Which is a shame since keeping score is so simple. Here's all you do. Identify the Competition Track Page Rank Ferret Out How Many Pages in Google Gauge Both Quantity and Quality of Inbound Links Track Traffic Keep an Eye on Them That's it. That's all that counts really. Here's how to do it. ** Identify Your Competitors Not hard. Just identify the top 5 competitors in your niche you want to outrank. ** Track Page Rank (PR) Pick the two or three "must-win" keywords you want to come out on top for. Use the Google toolbar http://toolbar.google.com to track the PR of competitors' home pages plus the two or three other pages optimized for those competitive keywords you picked. Note the PR of each on a spreadsheet. ** How Many Pages in Google? Again pretty simple if you have this tool: http://www.neutralize.com/cmsvp/index.htm In the left hand column you'll see it asks "How well optimized is your website?" Now I don't give a rat's behind about mine, necessarily. But I do care about those pesky competitors. Enter the competitor's URL Stick in some guessimate for how many pages on their site Hit the "check now" button. The result will show you how many pages they've got in Google, FAST, altaVista, and Inktomi. While I track all of them - at least track the pages in Google. ** Gauge Quantity and Quality of Inbound Links It's a cinch if you use MSN or HotBot to get the number or quantity of inbound links since they're more inclusive. Google on the other hand will only reveal in bound links from PR 4 sites or higher. BAM! There's your take on quality. Here's how. Using MSN http://search.msn.com stick: domainlink:www.competitor.com in the search box. All pages linking to www.competitor.com are returned. Do the same with Google for higher PR links. Using link:www.competitor.com Record the count of all links plus high quality links on your spreadsheet. (Be sure to subtract the internal links from pages in the website in question.) ** Track Traffic Use either Alexa's Toolbar http://download.alexa.com or visit Alexa http://www.alexa.com to grab traffic stats. While far from perfect since it can be manipulated, you can still get a decent estimate of traffic as measured by users with the Alexa toolbar visiting the sites. To keep it simple just track the traffic rank. Then to close the loop… ** Keep an Eye on Them Use a page monitoring service to watch competitor sites like a hawk. Sure some would call this spying. But that has such a negative connotation. I prefer monitoring. And here's the free tool to use that makes this automatic. Change Detect http://www.changedetect.com will email you whenever a site it's monitoring for you changes. This gives you yet one more way to track if the webmaster is actively improving their site or asleep at the switch. Now the easiest way to recognize trends is to graph what's going on. You'll be able to see right away if the trend is your friend or not. Look. Don't be blindsided like a frog in water on the stove. Who will boil to death because he doesn't detect what's going on. ** Track your closest rivals. ** Compare your stats to theirs. ** Re-act accordingly. It's easy and doesn't take more than 20-30 minutes a week given the tools revealed. Yet doing so gives you the marketing intelligence you need to improve your Google ranking or hold your own. No matter what your competitors are doing. About the author: How much is more traffic worth to your business? Take John Gergye's Search Engine Quiz and get a special report "Coming Out On Top" with 49 tools that make it easy to get more traffic. http://www.traffic-test-tube.com/search-engine-quiz.shtml www.traffic-test-tube.com/search-engine-quiz.shtml Circulated by Article Emporium Great Site Ranking in Google The Secret's Out How many years did you register your domain name for? If it was only one then Google could hold that against you. Why? Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the... Where to Get Cheap Web Hosting If you are looking for a cheap web hosting company you may wish to know where to look. Cheap web hosting is available to anyone. But the cost of it depends on several factors. For some people, it may be impossible to get cheap web hosting. You will have to see what is available... Looking for the most up-to-date assistance concerning magnetic signs. Looking for the most up-to-date assistance concerning magnetic signs. When you are after high-class information on magnetic signs, you'll find it's complex separating value-packed advice from unprofessional magnetic signs proposals and support so it's prudent to know ways of m... Looking for the most up-to-date assistance concerning magnetic signs. Looking for the most up-to-date assistance concerning magnetic signs. When you are after high-class information on magnetic signs, you'll find it's complex separating value-packed advice from unprofessional magnetic signs proposals and support so it's prudent to know ways of m... The Real Value Of Free Reprint Articles Free reprint articles can dramatically increase traffic to your website by way of inbound links. Free reprint articles are articles that have either been written by you or by a ghostwriter and are given away to publishers so that you can get free exposure. Your articles s... 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You have permission to reprint ©-by Brian Holte Ok, so you're at that stage where you've gotten just enough content to publish your first e-book, finally the grunt work is out of the way. Sit back and pat yourself on the shoulder for a job well done... Going Beyond Banner Advertising Going Beyond Banner Advertising R.M. Blackledge TheWorkAtHomeBlog.com © Copyright 2005 A major stumbling block for many internet marketing newbies is the false belief that the placement of a banner ad on a web page is all that's required to immed... Search Engine Optimization - Inside Google Page Rank At present Google is the leading worldwide search engine, it supports multiple languages and has one of the most sophisticated search engine algorithms around. If you bear in mind Google's unprecedented popularity and simplicity you will see that your site needs to master its ranki... Are You Winning or Losing In Google? When tracking how well you're doing against competitors in Google are you winning, losing or just holding your own? Don't know? Doesn't surprise me. Most have no clue if they're winning the Google rankings battle much less the war. Which is a s... Press Release Promote Your Website in Google Absolutely Free ... Great Website! But where are your customers? You have a great website now where are the customers? A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your website? There are numer... Build Killer Link Popularity with Syndicated Articles There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well! But one method used by a growing number of...
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