|
||||||
|
||||||
|
Tools for Online TrackingCopyright 2005 Sharon HousleyIn order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches". Ego Searches What is an ego search? Find out where your name or company is mentioned, view forum posts or online articles that mention your name or company. Trademarks The best offense is a good defense. By monitoring newsgroups or search engines for trademarked terms, you often head off a future conflict. As a trademark owner, it is your responsibility to actively protect your mark. Otherwise, you could lose your trademark rights. Monitoring tools send immediate notification should any suspected trademark infringements occur. Search Position Statistics show that more than 85% of Internet users find web sites with the help of the search engines. Therefore, a website's search engine position is crucial to its success. Prudent webmasters regularly check their search engine position. Monitoring fluctuations and re-indexing of major search engines affects keyword terms and phrases. Monitoring of positions will alert webmasters to any shifts before sales decline. Competitor Watch Monitoring newsgroups for mentions of competitors may allow you opportunities to chime in and offer an alternative solution in a helpful, friendly way. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage. Website Downtime Accessibility is the most critical measure of your website's performance. If customers can't access your site, they can't shop; and if they can't shop, they can't buy. More important, your business could gain a bad reputation among your customers, which translates into negative word of mouth and even worse, if you're highly visible, negative press. So regardless of what else you monitor, you want to monitor websites for downtime. Take a look at the various tools available and how they can be used to keep you current on relevant issues. WebAlerts - Recieve email updates of the latest relevant Google results based on your choice of query or topic. Alerts can be sent based on information in Google News, Google Searches or both. http://www.google.com/webalerts PubSub - PubSub matches your requests against new information as it appears real time. Searches can be categorized to search, blog entries, SEC/EDGAR Filings, press releases, news group posts or flight delays. http://www.pubsub.com Ego Alerts - Google news search turned into an RSS feed. http://www.justinpfister.com/gnewsfeed.php Ebay Alerts - Ebay Alerts monitoring will create an RSS feed to monitor Ebay auctions for specific keywords or phrases. When a new item that contains those keywords is added to Ebay you will receive notification via your RSS feed! http://www.freebiddingtools.com Amazon Alerts - Generate a URL which you can use to automatically search Amazon.com with your favorite RSS news reader. It will automatically update you when new items meet your search criteria. I personally use it to look for new books on topics I'm interested in, and I have the defaults set to do the same, but you can adjust it to search any of Amazon's stores. You can also adjust the search order and what kind of items you wish to search. http://www.oxus.net/amazon Internet Seer - InternetSeer remotely monitors your website to insure that your site is available 24/7. If InternetSeer is unable to reach your site, we will send you an immediate e-mail alert that your site is unreachable. http://www.internetseer.com NetNewsTracker - NetNews Tracker is a clipping service for Usenet newsgroups. Newstracker searches newsgroups twice daily for any specified words or phrases and delivers alerts via e-mail. Newstracker can be used to monitor newsgroups for names, company names, products, URLs, or any other topic of interest. http://www.netnewstracker.com Other Suggested Resources - Monitoring Tools - Monitoring Tools is a directory of online monitoring tools and applications http://www.monitoring-tools.net Monitoring Software - Monitoring Software is a collection of downloadable monitoring software solutions. http://www.monitoring-software.net About the author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.netand FeedForAll http://www.feedforall.com. Circulated by Article Emporium What Exactly is Spam? Spam, as defined in the context of computers, the Internet and electronic messaging, is a term used to designate unsolicited bulk electronic messaging and communication. In particular, spam is unsolicited bulk mailings that are commercially oriented. It is most commonly used in adv... Can You Really Earn MONEY As An Affiliate? Copyright 2005 Jugglingmum The answer is a most definite yes! After researching the topic of Affiliate Marketing for a few months (I like to be thorough!) I decided to run a little test and see if I could earn some real money – not pennies. I used strategies that to... The No #1 Reason Why People “Getting Started” In Internet Marketing Are Getting It Wrong. Copyright 2005 Jo Han Mok It's tragic. Statistical data from survey results have shown that the No #1 problem that people face in Internet Marketing is “getting started”. And what's really sad about this is that the people who are actually “getting started”... My 7-Step Secret Formula For Cashing In On Content! Copyright 2005 Kurma Group Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years? Then realize this: there's a right and a wrong way to put content online. The wr... Send Your Website An INSTANT 'Surge' Of FREE Targeted Traffic Using "T.O.D." Copyright 2005 The IWE, LLC. All Rights Reserved. Traffic... the life blood of every online business. The problem is, are you getting enough of it to make your online business grow to your expectations within the time period you have set? In my mind you can nev... Advertising DOs and DONTs Copyright 2004 Mal Keenan From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went. Copyright 2005 Sharon Housley In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms,... What’s The Best Network Marketing Opportunity For You? Are you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do – find a network marketing opportunity that feels ... Understanding Affiliate Programs Copyright 2004 Sharon Housley Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any "referrer" or website that promotes a product in an effort to earn r... Hard work. MAKE A MILLION $ PER MONTH. No work involved. Do it whilst sitting on the beach at Maliboo. This may sound a bit extreme but how many adverts have you seen that are similar to it? The trouble is that so many newcomers to the interne... 3 Steps to Creating Your Own Ezine to Increase Web Site Traffic! 3 Steps to Creating Your Own Ezine to Increase Web Site Traffic! - Mark Williams © What if I showed you a simple way to increase web site traffic that could sky-rocket your sales and make you an internet expert. Would you be interested? I sure ho... How To Indirectly Get To The Top Of Search Engines Copyright 2005 Ronald Gibson There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there. How do yo... 10 Totally Easy Ways To Increase Your Sales Now Increasing your sales doesn't have to be hard or require a large investment of money or time from you.It can be as easy as making a phone call or writing a note to a business associate. Here are some totally easy ways that you can use to start increasing your sales today. ... What Size Body Section Ranks Highest? Copyright 2004 Jon Ricerca This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 1... The Home Business University That Changed My Life Copyright 2005 Gobala Krishnan During my first 2 years as a struggling home business entrepreneur dreaming of making big money and leading a free lifestyle, I made many mistakes. Some of those mistakes cost me money. Others caused me heartache, and a few almost completely de...
|
|
|||||
|
||||||