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The No #1 Reason Why People “Getting Started” In Internet Marketing Are Getting It Wrong.Copyright 2005 Jo Han MokIt's tragic. Statistical data from survey results have shown that the No #1 problem that people face in Internet Marketing is “getting started”. And what's really sad about this is that the people who are actually “getting started” are getting it all wrong! As a coach and featured speaker at Internet Marketing events, I've seen and heard it all firsthand, and sometimes people can be as stubborn as mules. Here's the typical mindset of a person getting started: “I'm starting out, so where do I get my domain name, hosting, autoresponders, how do I design a webpage and get it live on the Internet, how do I process credit cards…” Then this misguided individual will go all out to find out how to do all these things, and still go on to fail anyway. And my definition of “failure” in this case, is simply being unable to bring home the dough. There is a good reason behind this… Misguided individuals like are simply asking the wrong questions. If you examine the nature of their questions, you'll understand that they have a “quest” and burning desire to become what Michael Gerber, the author of the E-myth calls “technicians”. They're interested in the whole “technical process” of running an Internet business. The nuts and bolts, and this spells D-E-A-T-H for the entrepreneur, because a technician works in the business, not ON the business. Does a world class chef necessarily know how to run a successful restaurant? Does a hairstylist necessarily know how to run a successful hair salon? Does a “web competent” person necessarily know how to create a successful Internet business? A technician is NOT an entrepreneur. The entrepreneur works ON the business. The technician works IN the business. Whatever happened to the building blocks of a world class business like vision, leadership, management, lead generation, customer retention and most importantly, the MARKETING? It's just common sense. Anyone looking to become a successful Internet Marketer, should get the “marketing” part right first before even THINKING about doing anything else. If you do not know how to market effectively, if you do not know how to go about generating revenue for your business, why do you even bother to think about stuff like autoresponders, hosting and all those knick knacks when you do not even established a framework for them to fit into. So if you're reading this article and you're “guilty” of trying to become a technician, reinvent your business by asking yourself the CORE business questions instead. Questions like: * Have I worked my business around my lifestyle? * Is there room for growth with the business model I've conceived? * Have I identified my target market? * Do I know their biggest problem? * Have I created a unique web position? * Have I done research for setting up potential strategic alliances? * Have I created a proper funnel and lead generation mechanism * Have I done the proper keyword research? * Have I outsourced enough to allow me to concentrate on revenue generating activities? * Have I developed or at least figured out CRM issues like offering adequate support, and how to increase customer retention? * What kind of ancillary products can I offer to my customers? Make a commitment to the process of entrepreneurship, think like one, and entrepreneurship will commit to you. Your goal is to build an Internet business. It is a business. You run the business. Don't let it run you. Ask the right questions, get the right answers, and you'll build the right business. About the author: Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Discover his hardcore six-figure pulling secrets of 'salesmanship in print' at: http://www.MasterWordsmith.com Circulated by Article Emporium What Exactly is Spam? Spam, as defined in the context of computers, the Internet and electronic messaging, is a term used to designate unsolicited bulk electronic messaging and communication. In particular, spam is unsolicited bulk mailings that are commercially oriented. It is most commonly used in adv... Can You Really Earn MONEY As An Affiliate? Copyright 2005 Jugglingmum The answer is a most definite yes! After researching the topic of Affiliate Marketing for a few months (I like to be thorough!) I decided to run a little test and see if I could earn some real money – not pennies. I used strategies that to... The No #1 Reason Why People “Getting Started” In Internet Marketing Are Getting It Wrong. Copyright 2005 Jo Han Mok It's tragic. Statistical data from survey results have shown that the No #1 problem that people face in Internet Marketing is “getting started”. And what's really sad about this is that the people who are actually “getting started”... My 7-Step Secret Formula For Cashing In On Content! Copyright 2005 Kurma Group Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years? Then realize this: there's a right and a wrong way to put content online. The wr... Send Your Website An INSTANT 'Surge' Of FREE Targeted Traffic Using "T.O.D." Copyright 2005 The IWE, LLC. All Rights Reserved. Traffic... the life blood of every online business. The problem is, are you getting enough of it to make your online business grow to your expectations within the time period you have set? In my mind you can nev... Advertising DOs and DONTs Copyright 2004 Mal Keenan From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went. Copyright 2005 Sharon Housley In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms,... What’s The Best Network Marketing Opportunity For You? Are you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do – find a network marketing opportunity that feels ... Understanding Affiliate Programs Copyright 2004 Sharon Housley Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any "referrer" or website that promotes a product in an effort to earn r... Hard work. MAKE A MILLION $ PER MONTH. No work involved. Do it whilst sitting on the beach at Maliboo. This may sound a bit extreme but how many adverts have you seen that are similar to it? The trouble is that so many newcomers to the interne... 3 Steps to Creating Your Own Ezine to Increase Web Site Traffic! 3 Steps to Creating Your Own Ezine to Increase Web Site Traffic! - Mark Williams © What if I showed you a simple way to increase web site traffic that could sky-rocket your sales and make you an internet expert. Would you be interested? I sure ho... How To Indirectly Get To The Top Of Search Engines Copyright 2005 Ronald Gibson There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there. How do yo... 10 Totally Easy Ways To Increase Your Sales Now Increasing your sales doesn't have to be hard or require a large investment of money or time from you.It can be as easy as making a phone call or writing a note to a business associate. Here are some totally easy ways that you can use to start increasing your sales today. ... What Size Body Section Ranks Highest? Copyright 2004 Jon Ricerca This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 1... The Home Business University That Changed My Life Copyright 2005 Gobala Krishnan During my first 2 years as a struggling home business entrepreneur dreaming of making big money and leading a free lifestyle, I made many mistakes. Some of those mistakes cost me money. Others caused me heartache, and a few almost completely de...
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