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Advertising DOs and DONTsCopyright 2004 Mal KeenanFrom early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went. For those just beginning in home business marketing it would be prudent to start off with a very small investment (I started with around $30) and try to build from there. It would like to report that I was very wise after the first investment but the truth is that the illusion of easily gotten riches lured me into a spree of buying virtually every item of software/marketing resource that I happened to feast my eyes upon. Needless to say this is not the best way to go about building a successful online career but the experience and benefits I got from this initial burst of enthusiasm, in how not to go about targeted advertising, far outweighed the financial losses. I have spent money on most of what the web has to offer in terms of marketing and can now enlighten you on what to buy and what not to touch with a 12 ft barge pole. FFAs or Free For All link pages were once a useful free resource and could have provided at least a few hits per day given the right ad. Today using the free version of these pages is all but useless and in my humble opinion a total waste of time. The vast majority of people submitting to these sites today are using automated submission software so human eyes WILL never see your ad and as far as I know Automatons (Robots to some people) DO NOT buy products;-) Paid or free safelists from my experience are just not worth the effort involved. The very fact that everyone posting to a safelist is not interested in the subject matter but in selling their own products gives us some idea on the ineffectiveness of this method. Couple this with the time spent sorting through emails mostly for deletion you really could spend your time in more worthwhile marketing ventures. Moving up the ladder of effectiveness we have banner advertising. From my experience the best banner I was able to design brought me in a maximum of 2.8% click through rate and from what I hear this is a GREAT %. Most banners will only pull a 1% CTR. If you can find a company selling banner advertising cheap enough to bring you into the profit zone then certainly give it a bash. Please remember though to track all your banner ads otherwise you will not know whether you are getting massive click throughs or none at all. If you are going to post to classified sites then opt for the free version. There is some good classified submission software out there and may be worth the investment. Again ALWAYS TRACK YOUR ADS. For free classifieds visit: http://www.workathomebiz.info/adlandpro.html Renting an email list is a good option and can bring you many hits to your product or affiliate site. Make sure that the list is optin only, meaning the people have requested to see your ad. There are many good reputable companies out there and if you are willing to pay sometimes high fees to rent a list, this can be a profitable venture. Search engine submission is definitely a worthwhile project and considering a good listing will bring you daily and continuing free traffic I suggest you spend a bit of time perfecting this method. I use Web Position Gold software to automate my submissions and prepare my pages for submission. This cuts down in hours of work and I would certainly recommend any budding business owners to get a copy. To learn more about Webposition Gold visit this link: http://www.webpositiongolddownloads.com I have also paid for a listing to Yahoo's directory. At $299 per year this may sound very expensive to some but the traffic I have gotten from this listing paid for the submission within a short period of time. Pay per click advertising is another good advertising resource to drive TARGETED traffic to your site. First figure out how much you can afford to pay per visitor to your site. For instance if you make a sale every 100 visitors and your product costs $20 then if you paid 20 cents per visitor you would break even. The reality is of course that you can get visitors for much less than 20 cents and I have many keyword phrases that will send visitors to my site for 1 cent each. If you can find a few good keyword phrases at a profitable price then you will do well. Two good PPCSEs to start with and that I use are Overture.com and Findwhat.com. Ezine advertising is by far the best form of advertising and more importantly is reasonably priced. From my own experience a solo or top spot ad are the most effective and will return more visitors for the price. For a good list of ezines visit: http://www.directoryofezines.com/ A word of WARNING before closing this article: If you want to keep your business and your reputation intact then NEVER EVER use bulk email advertising. It just isn't worth the risk. The hassle that you will get from sending out unsolicited email to 1000s of untargeted prospects will bring your business down in the long run. There are enough forms of advertising listed here to keep you going for a long time. Don't waste your time on unproductive and senseless SPAMMING. I wish you all the best in your efforts:-) About the author: Mal Keenan is editor and publisher of Home Business Tips Newsletter: http://www.home-business-tips-newsletter.com/ For a comprehensive leads package and followup system in one visit here: http://www.homebusinessnetworking.com For A Home Business You Can Believe In: http://www.eliteteamireland.com/ Circulated by Article Emporium What Exactly is Spam? Spam, as defined in the context of computers, the Internet and electronic messaging, is a term used to designate unsolicited bulk electronic messaging and communication. In particular, spam is unsolicited bulk mailings that are commercially oriented. It is most commonly used in adv... Can You Really Earn MONEY As An Affiliate? Copyright 2005 Jugglingmum The answer is a most definite yes! After researching the topic of Affiliate Marketing for a few months (I like to be thorough!) I decided to run a little test and see if I could earn some real money – not pennies. I used strategies that to... The No #1 Reason Why People “Getting Started” In Internet Marketing Are Getting It Wrong. Copyright 2005 Jo Han Mok It's tragic. Statistical data from survey results have shown that the No #1 problem that people face in Internet Marketing is “getting started”. And what's really sad about this is that the people who are actually “getting started”... My 7-Step Secret Formula For Cashing In On Content! Copyright 2005 Kurma Group Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years? Then realize this: there's a right and a wrong way to put content online. The wr... Send Your Website An INSTANT 'Surge' Of FREE Targeted Traffic Using "T.O.D." Copyright 2005 The IWE, LLC. All Rights Reserved. Traffic... the life blood of every online business. The problem is, are you getting enough of it to make your online business grow to your expectations within the time period you have set? In my mind you can nev... Advertising DOs and DONTs Copyright 2004 Mal Keenan From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went. Copyright 2005 Sharon Housley In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms,... What’s The Best Network Marketing Opportunity For You? Are you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do – find a network marketing opportunity that feels ... Understanding Affiliate Programs Copyright 2004 Sharon Housley Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any "referrer" or website that promotes a product in an effort to earn r... Hard work. MAKE A MILLION $ PER MONTH. No work involved. Do it whilst sitting on the beach at Maliboo. This may sound a bit extreme but how many adverts have you seen that are similar to it? The trouble is that so many newcomers to the interne... 3 Steps to Creating Your Own Ezine to Increase Web Site Traffic! 3 Steps to Creating Your Own Ezine to Increase Web Site Traffic! - Mark Williams © What if I showed you a simple way to increase web site traffic that could sky-rocket your sales and make you an internet expert. Would you be interested? I sure ho... How To Indirectly Get To The Top Of Search Engines Copyright 2005 Ronald Gibson There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there. How do yo... 10 Totally Easy Ways To Increase Your Sales Now Increasing your sales doesn't have to be hard or require a large investment of money or time from you.It can be as easy as making a phone call or writing a note to a business associate. Here are some totally easy ways that you can use to start increasing your sales today. ... What Size Body Section Ranks Highest? Copyright 2004 Jon Ricerca This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 1... The Home Business University That Changed My Life Copyright 2005 Gobala Krishnan During my first 2 years as a struggling home business entrepreneur dreaming of making big money and leading a free lifestyle, I made many mistakes. Some of those mistakes cost me money. Others caused me heartache, and a few almost completely de...
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