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Is Traditional Advertising Dead?Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.What is fragmentation exactly? It's the increase in the number of available methods for getting your message to your audience. One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media. In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now -- if you just look at the options for your Website you'll find popups, popovers, audio messages, flash video, RSS, even animated "sales people" that can be programmed to appear right on your Website and interact with your customers. And that's just the tip of the iceberg! So is traditional advertising -- which includes billboards, radio, television, newspaper and magazine -- dead? Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work. The trick is to figure out who your target market is, what they want, and how they look for that information. Mark Twain said, "Many a small thing has been made large by the right kind of advertising." If you know customers, you can spend your advertising dollars on the mediums they use to look for answers. If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television, and radio that they are reading, watching or listening to. If your target market are working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why? So what are your best options for creating an effective advertising campaign? Here are some simple steps: 1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services? 2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising methods are they using? How long have they been running? Are you reaching the same audience? Is your message different? Look at what they're doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd. 3. Next take a look at what the "big dogs" in your field are doing, and see if you can adapt some of their methods to your target audience and your budget. 4. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count. Chances are, your customers are much more tech-savvy than they were five years ago, or even one year ago. The Internet has made unbelievable amounts of information accessible, but it also has contributed to the "information overload" consumers complain of. Another side effect of the Internet is that your customers have probably become used to getting "instant gratification" when they are looking for information, products or services. They want it, and they want it now. Are you giving your customers what they want, when they want it? If you want to have an effective advertising campaign, don't try to be everything to everyone. Think of your advertising as a conversation between you and your one "ideal" customer. Remember, if you're giving your customers what they want, they don't perceive your ads as a nuisance, they see them as a service. Traditional advertising is not dead and you can use it to your advantage if you pay attention to who your customers are, and what they want. About the author: Chet Holcomb of http://www.internetpromotions.bizis a successful marketing expert providing advice for web marketers and webmasters on how to promote your website, or product. Circulated by Article Emporium Tips in Choosing Your Printing Company At present, there are lots of printing companies in the market. All of them want to have your business and help you achieve your company goals. I know that having them can make you confused on who is the best among the rest and who can offer you the best deal with lots to offer. Ba... How To Use Direct Response Card Decks As A Market Research Tool... (c) Copyright 2004 Thom Reece All Rights Reserved Market research specialists have a secret tool which enables them to: ==> quickly identify target market cells, ==> measure buyer acceptance, ==> test new product or service concepts quickly and inex... How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load? Well, I answered a big "Yes!" to all the above, especially, the last one ... How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 3 Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 2. Utilizing (and Creating) the Right 'Frame of Mind' Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something ent... Out of Sight; Out of Mind; Out of Business Out of Sight; Out of Mind; Out of Business …4 reasons to look at contacting your customers on a monthly basis. This article addresses those who don't have a monthly contact process with your customer base. Call this contact process a newslett... Is Traditional Advertising Dead? Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating ... NetWork Communitys? The Secret Income Maker! For the past 3 years many of my subscribers keep telling me they are spending money and not getting anything in return. I receive thousands of emails from them per day asking what it is I am doing to earn a fulltime income online. One of the untapped secrets to internet ri... How To Avoid Classic Work-At-Home Scams "Be Part of One of America's Fastest Growing Industries! Earn Thousand of Dollars A Month From Your Home...Processing Medical Billing Claims!" You can find ads like the above everywhere--on telephone poles, in your newspaper, ... Business Marketing Strategy that Double Results through 5 Simple Questions Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into yo... “The Power Of Consumer Opinion, & How To Profit From It!” Selling is just a whole lot easier when you know what people really want. But unless you're psychic, or know how to do the Vulcan mind meld, “getting into their brains” is HUGE! I can't tell you how many times I've racked my brain trying to make sense of consumer... SLOWLY BUT SURELY One of the best ways that businesses can carry out to reach their prospective clients is through the use of direct mail postcards. The use of direct mail postcard is not a new concept in fact you will be surprised since it only pertains to your ordinary, everyday postcards you usua... Top 7 Techniques For Generating Subscribers To A Newsletter. Imagine you are sitting at home relaxing reading a book and sipping on ice cold lemonade, your friend calls you up to tell you about a new product on the market.You can't help but get excited because you know your subscribers will be interested! After signing up for the p... 7 Sizzling Ways To Increase Your Profits 1. Follow up. For instance, you could publish an ezine that delivers quality information and builds up your status as an expert in your field. You could also create email courses, an email tutorial, or an email series that your visitors can subscribe to that shar... Are You Following up Effectively? One of the successful methods in online marketing is collecting visitors' emails in exchange for a free report or an ebook and follow up with new products and services. It's a known fact that 75% of visitors don't buy on their first visit and it might t... The Amazing Aftermath of Variable Data Printing We are easily convinced with the truth when we see it happening or we experience its magnanimity. Same is true with marketing techniques and strategies. We only appreciate it after we are sure that it did something amazing to augment sales and the likes. This is the reason why ther...
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