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Business Marketing Strategy that Double Results through 5 Simple QuestionsMany small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan.First, do you have a marketing plan to deliver your marketing message? How are you marketing yourself and your business? Even if you are a Single Office Home Office Business (SOHO) or a home based business, you need a marketing plan. Obviously if you are a larger organization, you understand the value of having such a plan. HINT: If you don't have a plan or have been procrastinating about writing a plan, STOP right now. Find; hire someone to help you write that plan. These plans should be directly tied to your strategic plan of Who Does What By When within your business plan. Read about where to begin at www.processspecialist.com/articles/DoYouKnowandPlanforthe3RsforBusiness.pdf Second, does your marketing message interrupt your prospect or suspect? What makes your message stop your prospects' behaviors to want to further listen to what you have to say? Look to those now infamous Super Bowl commercials or even the ever-changing ones on television. Why does one commercial literally STOP YOU? Is it the graphics? Is it the music? Is it the content within the message? HINT: Use some measurable term such as double your results, triple your business, increase profits by 100% to interrupt your prospect. Third, does your marketing message engage your prospect or suspect? OK, now that you have your prospect's attention, how do you keep it? This engagement may be just for a few moments as in those 30-second sound bites we hear every day. Engaging your prospect is critical to the success of your marketing strategies. HINT: At this point, you should be providing some benefits that create the What's In It For Me? Fourth, does your marketing message educate your intended audience? Can you provide some solid education in your message? Citing proven, documented data or statistics helps to solidify your message. For example, within our business services, we provide a student leadership development and interpersonal skills program (America's Rising Stars). We let parents know that: “According to the National Center for Education Statistics (NCES), the average national timeframe to earn a 4 year degree is 5.3 years. Many universities report that it will take 6 years to earn a 4 year degree.” If you are a parent with a college bound student, would this not be a valuable piece of education? Just, imagine how much more money the parents are envisioning that they will be spending. If they have more than one college bound student, the numbers are incredibly high and that vision becomes very, very expensive. Can you see the parents needs as well as their pain? HINT: Connect the education to the needs of your prospect. Fifth and final question, does your marketing message provide an immediate offer? How many times do you hear? “If you call right now, we will reduce the price by $50? or “Call right now and you will receive 2 for the price of one.” The offer is clearly stated. Why, because the seller, that being you, wants the buyer, that being your prospect, to take action right now, not later, but right now. HINT: Be creative with your message by offering a substantial discount if one buyer secures 10 other buyers. Remember, you absolutely need a marketing plan where your marketing message interrupts, engages, educates and offers. If your current message is not delivering these 4 objectives, then take some time to rework your plan. You will be simply amazed by how quickly your results double. Word Count: 619 Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted). About the author: Leanne Hoagland-Smith helps individuals and organizations to double results through innovative training and development. She builds lifelong change through proven processes seeking that next level of success. If increasing your revenue, improving your culture or finding balance interests you, visit www.processspecialist.comor ask to subscribe to complimentary copy of Power Choices a monthly newsletter at info@processspecialist.com Circulated by Article Emporium Tips in Choosing Your Printing Company At present, there are lots of printing companies in the market. All of them want to have your business and help you achieve your company goals. I know that having them can make you confused on who is the best among the rest and who can offer you the best deal with lots to offer. Ba... How To Use Direct Response Card Decks As A Market Research Tool... (c) Copyright 2004 Thom Reece All Rights Reserved Market research specialists have a secret tool which enables them to: ==> quickly identify target market cells, ==> measure buyer acceptance, ==> test new product or service concepts quickly and inex... How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load? Well, I answered a big "Yes!" to all the above, especially, the last one ... How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 3 Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 2. Utilizing (and Creating) the Right 'Frame of Mind' Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something ent... Out of Sight; Out of Mind; Out of Business Out of Sight; Out of Mind; Out of Business …4 reasons to look at contacting your customers on a monthly basis. This article addresses those who don't have a monthly contact process with your customer base. Call this contact process a newslett... Is Traditional Advertising Dead? Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating ... NetWork Communitys? The Secret Income Maker! For the past 3 years many of my subscribers keep telling me they are spending money and not getting anything in return. I receive thousands of emails from them per day asking what it is I am doing to earn a fulltime income online. One of the untapped secrets to internet ri... How To Avoid Classic Work-At-Home Scams "Be Part of One of America's Fastest Growing Industries! Earn Thousand of Dollars A Month From Your Home...Processing Medical Billing Claims!" You can find ads like the above everywhere--on telephone poles, in your newspaper, ... Business Marketing Strategy that Double Results through 5 Simple Questions Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into yo... “The Power Of Consumer Opinion, & How To Profit From It!” Selling is just a whole lot easier when you know what people really want. But unless you're psychic, or know how to do the Vulcan mind meld, “getting into their brains” is HUGE! I can't tell you how many times I've racked my brain trying to make sense of consumer... SLOWLY BUT SURELY One of the best ways that businesses can carry out to reach their prospective clients is through the use of direct mail postcards. The use of direct mail postcard is not a new concept in fact you will be surprised since it only pertains to your ordinary, everyday postcards you usua... Top 7 Techniques For Generating Subscribers To A Newsletter. Imagine you are sitting at home relaxing reading a book and sipping on ice cold lemonade, your friend calls you up to tell you about a new product on the market.You can't help but get excited because you know your subscribers will be interested! After signing up for the p... 7 Sizzling Ways To Increase Your Profits 1. Follow up. For instance, you could publish an ezine that delivers quality information and builds up your status as an expert in your field. You could also create email courses, an email tutorial, or an email series that your visitors can subscribe to that shar... Are You Following up Effectively? One of the successful methods in online marketing is collecting visitors' emails in exchange for a free report or an ebook and follow up with new products and services. It's a known fact that 75% of visitors don't buy on their first visit and it might t... The Amazing Aftermath of Variable Data Printing We are easily convinced with the truth when we see it happening or we experience its magnanimity. Same is true with marketing techniques and strategies. We only appreciate it after we are sure that it did something amazing to augment sales and the likes. This is the reason why ther...
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